Pelatihan Konsep Gamification Profiling Pada SMA Negeri 3 Semarang
Abstract
Gamification merupakan fenomena luar biasa mengenai bagaimana kita dapat melibatkan pengguna untuk dapat memahami bisnis yang kita miliki. Para pengguna akan dapat memperoleh banyak hal yang menarik dari gamification yang ditawarkan oleh para pemilik bisnis, mulai dari game, bonus, discount, dan masih banyak hal lainnya yang dapat membuat pengguna atau konsumen menjadi lebih loyal dan memiliki hubungan yang erat dengan bisnis tersebut. Penelitian ini merupakan pengembangan konsep dari innovation profiling, dimana konsep ini menjelaskan mengenai tujuh tipe inovasi dan di sini gamification merupakan salah satu inovasi yang akan kami bahas. Pada penelitian ini, gamification dibagi menjadi tiga bagian penting, dimana hal ini merupakan kesatuan yang tidak boleh dipisahkan satu sama lain. Pada bagian pertama adalah tentang the big picture of gamification profiling dan formula GMF = P. B2. E2. I2. U2. Pada tahap kedua adalah empat tipe gamification- open gamification (OP), specific gamification (SG), innovative gamification (IG), undeveloped gamification (UG). Pada tahap ketiga, yang merupakan tahap akhir adalah Business gamification profiling (BG), Education gamification profiling (EG), Psikologi gamification profiling (PG), Future gamification profiling (FG). Hasil dari penelitian ini adalah framework gamification profiling dan penerapannya pada bidang education, sebagai studi kasus utama dalam menerapkan hal ini.
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DOI: https://doi.org/10.62411/ja.v6i3.1645
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